Thursday, August 11, 2011

Battle of the Red Soles




My beloved Louboutin lost his battle to fashion powerhouse Yves Saint Laurent yesterday for the exclusive right to all things scarlet (at least when it comes to the outer soles of shoes).

In federal court, US District Judge Victor Marrero ruled that Louboutin -- even if widely recognized for its trailblazing use of red under the shoe -- could not stop competitors like YSL from doing the same thing.


"...in the fashion industry color serves ornamental and aesthetic functions vital to robust competition, the court finds that Louboutin is unlikely to be able to prove that its red outsole brand is entitled to trademark protection...Awarding one participant in the designer shoe market a monopoly on the color red would impermissibly hinder competition among other participants. YSL has various reasons for seeking to use red on its outsoles," said Marrero. (who revealed himself as an ardent admirer of the sexy slip-ons!!)

YSL is scornful of Louboutin's claim to a break through in fashion design, saying it has featured red soles all the way back to the 1970s... with Louboutin only emerging on the fashion scene in 1991 and obtainng a US patent for the red soles in 2007.

The idea for red soles was "copied from King Louis XIV's red-heeled dancing shoes or Dorothy's famous ruby slippers in 'The Wizard of Oz,'" Judge Marrero quoted YSL as saying. OUCH!

Regardless of anything "legal," I believe everyone is aware what Louboutin stands for, and will continue to remain known for.

...that being said if you have seen Palais, you know who it belongs to as well!!

xo L

6 comments:

Kristen said...

I think they should have given Louboutin the win... he put the red bottoms on the map. even rappers mention it in songs!!

Lindstyle said...

thats exactly why I think he's ok without winning in court. People know what red bottoms stand for. Christian Louboutin. He should focus more on the fakes that are ripping off his brand rather than YSL that is their own brand and an extremely strong one.

Rocker Chic said...

I agree everyone recognize the red bottoms and know for sure what they are :)

www.iwouldsorockthis.blogspot.com

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Tamara said...

Shoe wars!! So much drama :s I think Loubs should have won, as I whenever you spot a red sole only one man comes to mind and its him. But love them both, and their fashion houses!

www.thehappeningblog.com

Bachullus said...

nice

Isabella said...

He should’ve trademarked this a long time ago and made sure nobody else could copy. That’s still pretty low of YSL (no matter how much i adore the line), and nobody thinks of it as “original”. Oh well, everyone is entitled to their own opinion about the outer sole color of shoes (100 points for pettiness).
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